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Data protection

Privacy policy

Status: 25.08.2020

We are very pleased about your interest in our company. Data protection is a particularly high priority for the management. A use of the internet pages is basically possible without any indication of personal data. However, if a person concerned wishes to use special services of our company via our website, it may become necessary to process personal data. If it is necessary to process personal data and there is no legal basis for such processing, we generally obtain the consent of the person concerned.

The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the Basic Data Protection Regulation and in compliance with the country-specific data protection provisions applicable to us. By means of this data protection declaration, our company wishes to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. Furthermore, this data protection declaration informs affected persons about the rights to which they are entitled.

As data controller, we have implemented numerous technical and organisational measures to ensure the fullest possible protection of the personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us by alternative means, such as by telephone.

Definitions

The privacy statement is based on the terms used by the European legislator for directives and regulations when the basic data protection regulation (DS-GVO) was adopted. Our data protection declaration should be easy to read and understand both for the public and for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this privacy policy:

  • (a) personal data

    Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as 'data subject'). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

  • b) person concerned

    Data subject means any identified or identifiable natural person whose personal data are processed by the controller.

  • (c) Processing

    Processing is any operation or set of operations, performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

  • (d) Restriction of processing

    Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

  • (e) Profiling

    Profiling is any automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, conduct, location or change of location.

  • f) Pseudonymisation

    Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without additional information, provided that this additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data is not attributed to an identified or identifiable natural person.

  • (g) Controller or data controller

    Controller or data controller shall mean the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or by the law of the Member States, provision may be made for the controller or for the specific criteria for his or her designation in accordance with Union law or the law of the Member States.

  • (h) processors

    A processor is a natural or legal person, authority, institution or other body that processes personal data on behalf of the person responsible.

  • (i) Recipient

    The recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not it is a third party. However, authorities which may receive personal data in the course of a specific investigation, in accordance with Union or national law, shall not be considered as recipients.

  • j) Third party

    Third party means any natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorized to process the personal data.

  • k) Consent

    Consent shall mean any freely given specific and informed expression of the data subject's will in an informed and unequivocal manner, in the form of a declaration or other unequivocal affirmative act by which the data subject signifies his or her consent to the processing of personal data relating to him or her.

Name and address of the data controller

The person responsible within the meaning of the basic data protection regulation, other data protection laws applicable in the member states of the European Union and other regulations of a data protection nature is the:

ALOYAY GmbH

Alexander Kiefer

Friedrichstrasse 171

10117 Berlin

Germany

Phone: +49(0)176-55 08 69 11

E-mail:

UST-ID: EN327729106

Cookies

The Internet pages use cookies. Cookies are text files which are filed and stored on a computer system via an Internet browser.

Numerous internet pages and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identification of the cookie. It consists of a string of characters which can be used to assign Internet pages and servers to the specific Internet browser in which the cookie was stored. This enables the Internet pages and servers visited to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified by means of the unique cookie ID.

By using cookies, we can provide users of this website with more user-friendly services that would not be possible without the setting of cookies.

By means of a cookie, the information and offers on our website can be optimised in the interest of the user. As already mentioned, cookies enable us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to enter his or her access data each time he or she visits the website, because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in the online shop. The online shop uses a cookie to remember the articles that a customer has placed in the virtual shopping cart.

The person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the person concerned deactivates the setting of cookies in the Internet browser used, it is possible that not all functions of our website can be used to their full extent.

Collection of general data and information

The website collects a number of general data and information each time a data subject or automated system accesses the website. This general data and information is stored in the server log files. The following can be recorded: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of an access to the Internet site, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information which serve to prevent danger in the event of attacks on our information technology systems.

When using this general data and information, no conclusions can be drawn about the person concerned. Rather, this information is required (1) to deliver the contents of our website correctly, (2) to optimize the contents of our website and the advertising for it, (3) to ensure the permanent functionality of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. This anonymously collected data and information is therefore evaluated by us on the one hand statistically and also with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimum level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a person concerned.

Registration on our website

The data subject shall have the possibility to register on the Internet site of the controller by providing personal data. The personal data transmitted to the data controller is specified in the respective input mask used for registration. The personal data entered by the data subject are collected and stored solely for internal use by the data controller and for his own purposes. The data controller may arrange for the transfer to one or more processors, such as a parcel service provider, who shall also use the personal data exclusively for internal use attributable to the controller.

By registering on the Internet site of the data controller, the IP address assigned to the data subject by the Internet service provider (ISP), the date and time of registration are also stored. This data is stored with the aim of preventing the misuse of our services and, if necessary, to enable the investigation of criminal offences. To this extent, the storage of this data is necessary to protect the person responsible for processing. As a matter of principle, this data will not be passed on to third parties, unless there is a legal obligation to do so or the passing on of the data serves criminal prosecution.

The registration of the data subject under voluntary disclosure of personal data serves the data controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have them completely deleted from the data stock of the data controller.

The data controller shall at any time upon request provide any data subject with information as to which personal data relating to the data subject are stored. In addition, the controller shall correct or delete personal data at the request or notification of the data subject, unless otherwise required by law. The entire staff of the data controller is available to the data subject as contact persons in this context.

How to contact us via the website

Due to legal regulations, the website contains information that enables rapid electronic contact with our company as well as direct communication with us, which also includes a general address for so-called electronic mail (e-mail address). If a data subject contacts the data controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted voluntarily by a data subject to the controller are stored for the purposes of processing or contacting the data subject. Such personal data shall not be disclosed to third parties.

Comment function in the blog on the website

We offer users the opportunity to leave individual comments on individual blog posts on a blog located on the website of the data controller. A blog is a portal maintained on a website, usually open to the public, where one or more persons, called bloggers or web-bloggers, can post articles or express thoughts in so-called blog posts. The blog posts can usually be commented by third parties.

If a person concerned leaves a comment in the blog published on this website, in addition to the comments left by the person concerned, information on the time of the comment entry as well as the user name (pseudonym) chosen by the person concerned are stored and published. Furthermore, the IP address assigned to the person concerned by the Internet Service Provider (ISP) is also logged. This storage of the IP address is done for security reasons and in case the person concerned violates the rights of third parties or posts illegal content by submitting a comment. The storage of this personal data is therefore in the own interest of the person responsible for processing, so that he/she can be exculpated if necessary in the event of an infringement of the law. The personal data collected will not be passed on to third parties, unless such a transfer is required by law or serves the legal defence of the person responsible for processing.

Gravatar

The Gravatar Service of Auttomatic is used for comments. Gravatar matches your email address and - if you are registered there - displays your avatar image next to the comment. If you are not registered, no image will be displayed. Please note that all registered WordPress users are automatically registered with Gravatar. Details about Gravatar : https://de.gravatar.com

Hosting

The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, security services as well as technical maintenance services that we use for the purpose of operating this online offer.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer in accordance with Art. 6 para. 1 lit. f DSGVO in conjunction with Art. 28 DSGVO (conclusion of contract processing agreement).

Routine deletion and blocking of personal data

The controller shall process and store personal data relating to the data subject only for the time necessary to achieve the purpose of storage or where provided for by the European Directive and Regulation or by any other law or regulation to which the controller is subject.

If the purpose of storage ceases to apply or if a storage period prescribed by the European Directive and Regulation Giver or any other competent legislator expires, the personal data will be blocked or deleted as a matter of routine and in accordance with legal requirements.

Rights of the data subject

  • (a) Right to confirmation

    Every data subject has the right, granted by the European Directives and Regulations, to obtain confirmation from the controller as to whether personal data relating to him are being processed. If a data subject wishes to exercise this right of confirmation, he or she may at any time contact an employee of the controller.

  • b) Right to information

    Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to obtain at any time and free of charge from the controller information on the personal data stored in relation to him or her and a copy thereof. Furthermore, the European Directive and Regulation Giver has granted the data subject access to the following information:

    • the processing purposes
    • the categories of personal data processed
    • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular in the case of recipients in third countries or international organisations
    • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
    • the existence of a right of rectification or erasure of personal data relating to them or of a right of objection to their processing by the controller
    • the existence of a right of appeal to a supervisory authority
    • if the personal data are not collected from the data subject: All available information on the origin of the data
    • the existence of automated decision-making, including profiling, in accordance with Article 22(1) and (4) of the DPA and, at least in these cases, meaningful information about the logic involved and the scope and intended impact of such processing on the data subject

    In addition, the data subject has a right to know whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject shall also have the right to be informed about the appropriate guarantees in connection with the transfer.

    If a data subject wishes to exercise this right of access, he or she may at any time contact a member of the staff of the controller.

  • (c) Right of rectification

    Every person concerned by the processing of personal data has the right, granted by the European legislator, to request the rectification without delay of inaccurate personal data concerning him. Furthermore, the data subject shall have the right to request the completion of incomplete personal data, including by means of a supplementary declaration, having regard to the purposes of the processing.

    If a data subject wishes to exercise this right of rectification, he or she may at any time contact an employee of the controller.

  • (d) Right of cancellation (right to be forgotten)

    Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to obtain from the controller the immediate erasure of personal data relating to him/her, where one of the following reasons applies and provided that the processing is not necessary:

    • The personal data have been collected or otherwise processed for purposes for which they are no longer necessary.
    • The data subject withdraws the consent on which the processing was based pursuant to Article 6(1)(a) of the DPA or Article 9(2)(a) of the DPA, and there is no other legal basis for the processing.
    • The data subject lodges an objection to the processing pursuant to Article 21(1) of the DPA and there are no overriding legitimate reasons for processing, or the data subject lodges an objection to the processing pursuant to Article 21(2) of the DPA.
    • The personal data were processed unlawfully.
    • The deletion of the personal data is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject.
    • The personal data were collected in relation to information society services offered, in accordance with Article 8 (1) of the DS-GVO.

    If one of the above reasons applies and a data subject wishes to have personal data stored deleted, he or she may at any time contact an employee of the controller. The employee will ensure that the request for deletion is complied with immediately.

    If the personal data have been made public and our company, as the data controller, is obliged to delete the personal data pursuant to Art. 17 (1) DS-GVO, we shall take reasonable measures, including technical measures, taking into account the available technology and the implementation costs, to inform other data controllers who process the published personal data that the data subject has requested these other data controllers to delete all links to these personal data or copies or replications of these personal data, unless the processing is necessary. The employee will take the necessary steps in individual cases.

  • e) Right to limit processing

    Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to request the controller to restrict the processing if one of the following conditions is met:

    • The accuracy of the personal data is contested by the data subject, for a period of time that allows the controller to verify the accuracy of the personal data.
    • The processing is unlawful, the data subject refuses to have the personal data deleted and instead requests that the use of the personal data be restricted.
    • The controller no longer needs the personal data for the purposes of the processing, but the data subject needs them for the purpose of exercising or defending legal claims.
    • The data subject has lodged an objection to the processing pursuant to Art. 21 (1) DPA and it is not yet clear whether the legitimate reasons given by the controller outweigh those of the data subject.

    If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored, he or she may at any time contact an employee of the controller. The employee will arrange for the restriction of the processing.

  • (f) Right to data portability

    Every person concerned by the processing of personal data has the right, granted by the European Directives and Regulations, to receive the personal data concerning him/her which have been provided by the data subject to a controller in a structured, common and machine-readable format. He/she also has the right to have this data communicated to another controller without hindrance by the controller to whom the personal data has been made available, provided that the processing is based on the consent pursuant to Art. 6 para. 1 letter a DPA or Art. 9 para. 2 letter a DPA or on a contract pursuant to Art. 6 para. 1 letter b DPA and that the processing is carried out by means of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

    Furthermore, when exercising his or her right to data transferability in accordance with Art. 20 Paragraph 1 of the DPA, the data subject has the right to obtain that personal data be transferred directly from one controller to another controller, insofar as this is technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.

    To assert the right to data transferability, the person concerned can contact us at any time.

  • (g) Right of appeal

    Every person concerned by the processing of personal data has the right, granted by the European legislator for directives and regulations, to object at any time, for reasons arising from his or her particular situation, to the processing of personal data concerning him or her that is carried out on the basis of Article 6(1)(e) or (f) of the DPA. This also applies to profiling based on these provisions.

    In the event of an objection, we no longer process the personal data unless we can demonstrate compelling reasons for processing that are worthy of protection and outweigh the interests, rights and freedoms of the data subject, or unless the processing serves to assert, exercise or defend legal claims.

    Where we process personal data for the purpose of direct marketing, the data subject shall have the right to object, at any time, to the processing of personal data for the purpose of such marketing. This also applies to profiling, insofar as it is connected with such direct marketing. If the data subject objects to the processing for the purposes of direct marketing, we will no longer process the personal data for those purposes.

    In addition, the data subject has the right to object, for reasons arising from his or her particular situation, to the processing of personal data concerning him or her for the purposes of scientific or historical research or for statistical purposes, in accordance with Article 89 (1) of the DPA, unless such processing is necessary for the performance of a task carried out in the public interest.

    In order to exercise the right of objection, the data subject may contact any employee directly. The data subject is also free to exercise his/her right of objection in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures involving technical specifications.

  • (h) Automated case-by-case decisions including profiling

    Every person concerned by the processing of personal data has the right, as granted by the European Directives and Regulations, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or significantly affects him or her in a similar way, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorised by Union or national legislation to which the controller is subject and that such legislation provides for adequate safeguards of the rights and freedoms and legitimate interests of the data subject, or (3) is taken with the explicit consent of the data subject.

    Where the decision is (1) necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is taken with the express consent of the data subject, appropriate measures shall be taken to safeguard the rights and freedoms and legitimate interests of the data subject, including at least the right to obtain the intervention of the controller, to put forward his point of view and to challenge the decision.

    If the data subject wishes to exercise rights relating to automated decisions, he or she may at any time contact an employee of the controller.

  • i) Right to withdraw consent under data protection law

    Every person affected by the processing of personal data has the right, granted by the European Directive and Regulation Giver, to revoke his or her consent to the processing of personal data at any time.

    If the data subject wishes to exercise his or her right to revoke consent, he or she can contact an employee of the data controller at any time.

Legal basis of the processing

Art. 6 Ilit. a DS-GVO serves our company as a legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations required for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 Ilit. b DS-GVO. The same applies to such processing operations which are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which makes it necessary to process personal data, for example to fulfil tax obligations, the processing is based on Art. 6 Ilit. c DS-GVO. In rare cases, the processing of personal data may be necessary to protect the vital interests of the person concerned or of another natural person. This would be the case, for example, if a visitor to our company was injured and his name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. In this case, the processing would be based on Art. 6 Ilit. d DS-GVO.
Finally, processing operations could be based on Art. 6 lit. f DS-GVO. Processing operations which are not covered by any of the above legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or of a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 sentence 2 DS-GVO).

Legitimate interests in processing pursued by the controller or a third party

If the processing of personal data is based on Article 6 Ilit. f DS-GVO, our legitimate interest is to carry out our business activities for the benefit of the well-being of all our employees and our shareholders.

Duration for which the personal data are stored

The criterion for the duration of storage of personal data is the respective legal retention period. After expiry of this period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment of the contract or the initiation of a contract.

Legal or contractual provisions on the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of not providing the data

We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner).
Sometimes it may be necessary for a contract to be concluded that a data subject provides us with personal data, which must subsequently be processed by us. For example, the person concerned is obliged to provide us with personal data if our company concludes a contract with him/her. Failure to provide the personal data would mean that the contract with the person concerned could not be concluded.
Before the person concerned makes personal data available, he or she must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.

Existence of automated decision making

As a responsible company, we avoid automatic decision making or profiling.

General Cookies

The following cookies belong to the technically necessary cookies.

Cookies from WordPress

Name Purpose Validity
wordpress_test_cookie This cookie determines whether the use of cookies has been disabled in the browser. Storage duration: Until the end of the browser session (deleted when you close your Internet browser). Session
PHPSESSID This cookie stores your current session with respect to PHP applications, ensuring that all functions of this website based on the PHP programming language can be fully displayed. Storage duration: Until the end of your browser session (deleted when you close your Internet browser). Session
wordpress_akm_mobile These cookies are only used for the WordPress administration area. 1 year
wordpress_logged_in_akm_mobile These cookies are only used for the administration area of WordPress and are not valid for other site visitors. Session
wp-settings-akm_mobile These cookies are only used for the administration area of WordPress and are not valid for other site visitors. Session
wp-settings-time-akm_mobile These cookies are only used for the administration area of WordPress and are not valid for other site visitors. Session
from is used for A/B tests of new functions. Session
akm_mobile stores whether the visitor wants to see the mobile version of a website. 1 day

Cookies from WooCommerce

Name Purpose Validity
woocommerce_cart_hash This cookie is necessary to store the items in your shopping cart for the progress of your order. Session
woocommerce_items_in_cart Helps WooCommerce determine when the content of the shopping basket/data changes. Session
tk_ai Stores a randomly generated anonymous ID. This is only used within the dashboard area (/wp-admin) and serves, if activated, for usage control. Session
wp_woocommerce_session_ Contains a unique code for each customer, so they know where to find the shopping cart data in the database for each customer. 2 days
wc_fragments_ Stores a randomly generated anonymous ID. This is only used within the dashboard area (/wp-admin) and, if enabled, is used for usage control. Session
wc_cart_hash Stores a randomly generated anonymous ID. This is only used within the dashboard area (/wp-admin) and, if enabled, is used for usage control. Session

Contact Form 7

The Contact Form 7 plug-in is a service for creating contact forms. The PlugIn Contact Form 7 serves only to forward registered form data to the e-mail address of our company. An additional storage, e.g. in the WordPress database, does not take place. Further information and the applicable data protection regulations of Contact Form 7 can be found at https://de.wordpress.org/plugins/contact-form-7/ and https://rocklobster.in/. Contact Form 7 is open source software. The communication between browser and server takes place exclusively via HTTPS (SSL/TLS) encryption.

Cookies from DSGVO AIO for WordPress

Name Purpose Validity
dsgvoaio This LocalStorage Key / value stores which services the user has agreed or not. variable
_uniqueuid This LocalStorage Key / value stores a generated ID so that the user's opt-in / opt-out actions can be documented. The ID is stored anonymously. variable
dsgvoaio_create This LocalStorage Key / value stores the time when _uniqueuid was generated. variable
dsgvoaio_vgword_disable This LocalStorage Key / value stores whether the service VG Word Standard is allowed or not (setting of the site operator). variable
dsgvoaio_ga_disable This LocalStorage Key / value stores whether the service Google Analytics Standard is allowed or not (setting of the site operator). variable

Instagram Feed

We use an Instagram feed plugin to display social media content on our website. Instagram's services are operated by Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time the data subject accesses our Instagram website, his or her Internet browser is automatically prompted to download a presentation of Instagram's images and videos on the data subject's information technology system. As part of this technical process, Instagram is informed which specific subpage of our website is visited by the person concerned. These requests make your IP address visible to Instagram, which may use Instagram in accordance with its privacy policy: https://help.instagram.com/519522125107875

If the person concerned is simultaneously logged on to Instagram, Instagram will recognize which specific subpage the person concerned is visiting each time the person concerned calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the person concerned.

Instagram will receive information via the Instagram component that the data subject has visited our specific web page whenever the data subject is logged in to Instagram at the same time as accessing our web site. If the data subject does not wish this information to be transmitted to Instagram in this way, he or she can prevent the transmission by logging out of his or her Instagram account before accessing our website.

Further information and Instagram's applicable privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

Facebook Like/Comments/Feed

Components of the company Facebook are integrated on this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences, or enables the Internet community to provide personal or company-related information. Facebook enables users of the social network to create private profiles, upload photos and network via friend requests, among other things.

The operating company of Facebook is Facebook, Inc. 1 Hacker Way, Menlo Park, CA 94025, USA. The person responsible for processing personal data, if a data subject lives outside the USA or Canada, is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins is available at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook is informed which specific subpage of our website is visited by the person concerned.

If the person concerned is logged in to Facebook at the same time, Facebook recognizes which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the person concerned. If the person concerned clicks one of the Facebook buttons integrated on our website, for example the "Like" button, or if the person concerned makes a comment, Facebook assigns this information to the person's personal Facebook user account and stores this personal data.

Facebook receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time when he or she accesses our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be sent to Facebook, he or she can prevent it from being sent by logging out of his or her Facebook account before accessing our website.

The data policy published by Facebook, which can be accessed at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the person concerned. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transfer to Facebook.

Cookies from Facebook

Name Purpose Validity
_fbp This cookie is used by Facebook to deliver a range of advertising products such as real-time third-party bids. 3 months

Google Analytics

This website uses various services of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The individual services are described in detail in the following section.

In principle, by using the following services and thus collecting personal data (in particular the IP address), we pursue a legitimate interest in presenting, analysing and improving the offer on our website in an appealing manner and adapting possible advertising to your needs (Art.6 para. 1 lit. f DSGVO).

Google Analytics uses so-called "cookies" (see also 3.1 "Cookies"). They are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

IP Anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before it is transmitted to the USA. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage for the website operator. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google.

Objection to data collection

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information on the handling of user data at Google Analytics can be found in the Google privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order processing

We have concluded a contract for the use of Google Analytics for order processing and fully implement the strict requirements of the German data protection authorities when using the services.

Demographic characteristics in Google Analytics

This website uses the "demographic features" function of Google Analytics. This allows reports to be generated that contain information about the age, gender and interests of the site visitors. This data comes from interest-based advertising by Google as well as from visitor data from third parties. This data cannot be attributed to any specific person. You can disable this feature at any time by changing the ad settings in your Google Account, or generally prohibit Google Analytics from collecting your information as described in the previous paragraph.

Cookies from Google Analytics

Name Purpose Validity
_ga Differentiation of website visitors. 2 years
_gid Differentiation of website visitors. 24 hours
_gat_gtag_UA_ Is used to throttle the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is named _dc_gtm_ . 1 minute

Instagram Feed

We use an Instagram feed plug-in to display social media content on our website. The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time a user accesses our Instagram web site, the Internet browser on the information technology system of the person concerned is automatically prompted to download a display of Instagram's images and videos. As part of this technical process, Instagram obtains knowledge of which specific page of our website is visited by the data subject. These requests make your IP address visible to Instagram, which may use Instagram in accordance with its privacy policy: https://help.instagram.com/519522125107875

If the person concerned is simultaneously logged on to Instagram, Instagram will recognize which specific subpage the person concerned is visiting each time the person concerned calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the person concerned.

Instagram will receive information via the Instagram component that the data subject has visited our specific web page whenever the data subject is logged in to Instagram at the same time when he or she accesses our web site. If the data subject does not wish this information to be transmitted to Instagram in this way, he or she can prevent the transmission by logging out of his or her Instagram account before accessing our website.

Further information and Instagram's applicable privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.